Aim for Better

A friend and colleague of mine worked at Continental Airlines for many years, with some of those years spent under the leadership of Gordon Bethune, the CEO who helped bring Continental back from the brink of yet another bankruptcy in 1994 and turn it into a thriving airline known for happy employees and satisfied customers during his 10-year tenure.

One of the mantras this individual said Bethune often reinforced with employees during his time there was that, “Bigger isn’t better. Better is better.” (more…)