Taking on The Almighty Title

What entices you to pick up the book? The title or the pages inside?
What’s the best part of the book? The title or the pages inside?
What determines if you read the book? The title or the pages inside?
What advances your life? The title or the pages inside the book?

What entices you to do business with a person? Their title or their performance?
What’s the best part of doing business with a person? Their title or their performance?
What determines if you trust a person’s competence? Their title or their performance?
What brings you value from a person? Their title or their performance?

Titles: A Love-Hate Relationship

Yes, I’m serious, and you may already know where I’m going with this controversial subject on the almighty “title.” (more…)