I used to live by the mantra, “Sales Can Fix Everything.” When sales processes and sales people are aligned it truly can fix nearly every business challenge. When the recession played havoc on our businesses the only way to push through it was to sell through it. Those that did are still surviving or thriving today. Cutting expenses won’t get you to the top, and you can’t save your way through a recession. You have to sell your way through it.
As I matured through my career, I was inspired by John Maxwell to add another mantra to run beside my sales passion: “Everything Rises and Falls on Leadership.” When we weave sales and leadership together, we create an unbelievable one-two punch for our company’s success in both growth and sustainability. A strong sales culture can get you to the top, but it takes a leadership culture to keep you there.
So, let’s reflect on this: if sales fixes everything… and everything rises and falls on leadership… shouldn’t we then intentionally focus on creating a culture that amplifies both sales and leadership? How are you doing with that? (more…)